Home Nguyen Linh Dan 
Nguyen Linh Dan, PhD
College of Business and Management
Assistant Professor
Faculty of Marketing
Email: [email protected]
Biography
Dr. Nguyen Linh Dan received her PhD in Marketing from King’s College London, UK (2026), her MSc in Marketing Communications from University of Birmingham, UK (2018), and her BSc in Business Administration from California State University, Fullerton, USA and from Foreign Trade University, Hanoi, Vietnam (2017).
Dr. Nguyen Linh Dan is currently an Assistant Professor in Marketing at VinUniversity’s College of Business and Management. Prior to this position, she was a Assistant Professor in Marketing at the University of Bath, UK where she designed and convened units for undergraduate and postgraduate programs, supervised student research, and developed new curriculum initiatives. She also gained extensive experience across UK higher education through teaching positions at the University of Sheffield International College, University of Birmingham, and Goldsmiths, University of London.
Her current research explores how value is co-created in service encounters and cultural consumption contexts, with a special focus on marketing interactions and embodied approaches to consumer experience.
Research Interests
• Value Co-creation • Marketing and Consumer Interactions • Services Marketing • Consumer Experience
Teaching Interests
• Marketing • Marketing Communications • Marketing Strategy • Brand Management • Consumer Behaviour • Retail Strategy • Services Marketing
Selected Publications
1. Nguyen L. D., Preece, C. and vom Lehn, D. (2026). Reframing Art Online through Collective Meaning-making. Journal of Marketing Management, 39(17-18), 1710-1737. 2. vom Lehn, D. and Nguyen L. D. (2026). Accounting for the Selection of Exhibits: Examining the Organisation of Gallery Talks as a Marketing Activity. In Kerrigan, F and Preece, C. (2nd) Marketing the Arts. Routledge. pp. 209-226.
Education
• 2026: PhD in Marketing, King’s Business School, King’s College London (UK) • 2018: MSc in Marketing Communications, University of Birmingham (UK) • 2017: BSc in Business Administration, California State University, Fullerton (USA) -Foreign Trade University, Hanoi (Vietnam)
Selected Awards & Honors
• Wyat International Award (2018) – Best Student of the MSc cohort, University of Birmingham • Fully-funded PhD Scholarship (2019) – King’s College London, UK
